Despite a tightening market, fintechs need to be more savvy and selective in how they attract new customers, experts say

• Consumer fintechs’ customer-acquisition strategy is a hotly debated topic.
• Balancing customer acquisition cost and customer lifetime value is difficult.
• Despite the market downturn, experts say startups need to be more savvy about going after new users.

Fintechs need to take a quality over quantity approach when it comes to attracting new customers in a tightening market.